So many companies will tell a client what they should have for a website rather than studying their business and giving them what they actually need! We go through an involved process getting to know you and your company so that we can create a website that you can be proud of! Just because we’re experts in design, doesn’t mean that we’re experts in your business. That’s why it’s so important that we take the time to get a clear understanding of your mission and demographic!

It all boils down to the fact that we care! We care about how your business is being represented, we care about how people view our company when they look at the footer to see who made the site and we care that you feel like you’ve been taken care of by a group of experts rather than some people who happen to build websites!

Thanks and have an awesome day!
Jamie Robertson

If you’re in the market for a new website design, Cutting Edge Concepts offers templates with a twist for clients not yet ready to go custom along with fully custom website designs. If you already have a website and looking for a way to drive more traffic or improve the aesthetics or site experience, but not sure what steps to take, we can help! Ask us about our free brand or website assessment.

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Because the crawlers visit blog sites more regularly than static sites in search of new content for search engine results, running a blog style website naturally improves the SEO of any page. This makes it a more effective way of promoting yourself and your business online. The constantly updated information on a blog site also encourages visitors to return to the page more often. It also has features like e-mail subscription and RSS feeds, which improves SEO while continuing to keep your message fresh for established followers. By regularly adding posts to the blog, it allows you to build a page that is driven by up to date information in your niche, allowing you to showcase your expertise to potential customers in a way that static pages never can.

Blog sites are great for connecting with social networking sites like Facebook and Twitter. This makes it an excellent tool for marketing a business online through building organic e-mailing lists and other internet marketing strategies. The dynamic nature of blog sites also creates more interesting opportunities for connecting with your target audience. It creates opportunities to invite others to interact with, and contribute to, your site in different ways, like inviting guest writers to contribute, as well as allowing readers to leave their comments on the blog about you and your business that static pages don’t permit.

With a plethora of features like allowing multiple authors for the site, blog style web pages are coming to dominate personal online pages and business websites alike. Meaning that is now becoming more important to use this dynamic format of web page to publicize yourself and your business than just having a website to promote yourself online.

WordPress can be used to create almost any kind of website and is suitable for a content management system (CMS), eCommerce sites, listing and forum sites, review sites and even for corporate intranet pages. It does all this, while it remains the premier blog page creation software available on the market at the moment. Using WordPress for any of these applications is very easy because the script is very user friendly. The dashboard is well organized and allows for a fast learning curve for even the newest users. Uploading a rich variety of content to WordPress sites is a straightforward process that allows users to create dynamic and interesting pages with the least amount of fuss or technical knowledge. Behind the scenes, WordPress offers a comprehensive array of technical features that track the sites’ statistics in minute detail. There are also several great plug-ins available for separating spam that would otherwise clog up sites, making the administration of WordPress sites less time consuming than other web design scripts.

Because WordPress has been created as Open Source, there are no licensing fees or any ongoing costs for updates or new versions. It also comes as one of the standard options with many webhosting accounts. The real advantage of using WordPress to create your website is the great range of themes and plug-ins that allow users to create custom webpages to suit any purpose. Custom plugins can also be created to extend your WordPress installation, making it a cost effective way of creating and maintaining a website for any application. Also, because it is an Open Source application, there are always people that are creating new plugins for WordPress so that it is easy and usually free to make any additions or to update the style of a page. With all of these features and the ease of using the WordPress script, is it the best possible choice for your web design requirements available!

1. Truly Reflecting your Company Online

A company’s website reflects a business’s success. Customers will frequently only do business with websites that have the look and feel of a modern, legitimate business. More than one business has been burned by poor web design, as customers are turned off by it. A custom website is absolutely necessary to give a true reflection of your company online.

2. Projects the Image of a Successful and Competent Company

A well-designed, customized website enables your company to both project the image of a successful and competent business while also allowing you to compete with much larger companies. Oftentimes, it’s not the size or industry-leading experiences that closes a sale, but a company’s professional image. A touch of professionalism will go a long way to impressing both new and existing clients.

3. Linking to Social Media

As a new innovation within human communication, social networking has become a vital tool for companies looking to promote their brands. Consumers follow the recommendations of their peers and social networking allows a company to build a relationship with a demographic. Our website designs are specifically tooled to easily link with social media sites, enabling your company’s brand to grow and expand within this new area of marketing.

4. Directing Users to Various Calls to Action

Although professionalism and business image matter while creating a website, one has to understand that not all websites are created equal. A successful company website needs to be tailored to your company’s needs. An effective design projects the company’s brand and products. Our company’s unique set of creative business solutions are designed to direct users to various calls to action that are unique to your company.

5. Catering to your Demographic

The most important thing about business and marketing is know your demographic. With our experience in website design, we have the knowledge to design your website to be both user friendly and appeal to your company’s demographic. With every website we design, we set up analytical traffic software that tracks the demographics of the visitors to your site. This software allows you to tweak and customize the content of the site to directly appeal to your target demographic.

Unfortunately, what is oftentimes the case is that businesses throw service recommendations at a customer without understanding what the needs and concerns of the customer really are. While focusing on their bottom line, they forget that their customers concerns are not being properly addressed. At Cutting Edge Concepts, we strive to be a company that does its best to understand every relevant aspect of a customer’s business and the needs and concerns of a customer before offering recommendations on services which would aid their company’s goals. We feel that a ‘customers first’ approach is absolutely necessary to achieve our company’s objectives.

Following our ‘customers first’ approach, we feel that it is important for a customer to fully understand the business. We refrain from using nonsensical, technical industry jargon when dealing with our customers. Jargon typically serves two purposes, to falsely inflate the ego of the business and to confuse customers with seemingly important sounding words. Clarity is utterly important when conducting business. Otherwise very few outside the field will understand what is being said.

However, our customer service means nothing if the products we deliver are insufficient for the task at hand. Our company’s products are aimed at helping your business achieve its web-related goals and each product is tailored fit for this role. The innovative web designs that we provide are specialized to meet the needs of your customers. The web designs aim to paint a picture of your company and to describe an image of professionalism, legitimacy, reliability and trustworthiness. These traits of a proper web design serve to convince customers that doing business with your company is in their best interest.

Even if a website is well designed, it is nothing without traffic. For this reason, we promote our blogging tools and services as a way of attracting web traffic. Blog postings allow a company to build a web presence, while attracting traffic through relevant Google searches. Traffic brought by these methods is relevant to the content on the site and increases the chances that this traffic will turn into paying customers, as the content of the blog is relevant to their search keywords. These two tools serve to increase your company’s customer base and earnings, which are the goals of any successful business.

Smaller Hosting Companies Have Better Service

Going with a smaller hosting company means that technical support will come from a smaller, dedicated team and clients can develop relationships with the support staff. Customers of a smaller company get better service simply because they deal with the same people consistently whereas tech support from the bigger hosting companies is often outsourced or provided in multiple tiers. When you are running a business, the last thing that you should have to worry about is dealing with a support staff that has no idea about your business and couldn’t care less if the problem gets fixed or not. Going with a smaller hosting company instead means that the support representatives will know who you are when you contact them!

Less Server Load than the Big Guys

Large hosting providers tend to see their smaller customers as insignificant and will not hesitate to put their websites on servers with much larger customers. Going with a smaller hosting company means that your business won’t have to share server space and bandwidth with multinational conglomerates. This means that there is a much less likelihood that the servers will be overloaded and crash, taking your site offline with them.

Server Management Has a More Hands on Approach

Proper server management is vital to keeping your business website free of technical problems and ensuring that server uptime consistently meets or exceeds industry standards. If there is a problem you can be assured that a smaller hosting company will be available to fix it ASAP. You won’t be left waiting for days if your site goes offline due to a server problem. Every second that your site is unavailable to customers equals more lost business and a smaller hosting company understands this.

Regardless of the hosting company that you select, it is vital that you ensure that the company offers all the features that you are looking for. Find out what it is like dealing with their support services before you sign up. Doing your homework will mean less headaches down the line for your business.

A major benefit of using a content management system is that it can be used to update most areas of a website without the user having to learn to use web design software. Content management systems make creating blog posts and adding photos a breeze! Just think how quickly you could advertise new products and announce upcoming events for your company. Content management systems can also oversee your company’s intranet communications and handle posting online staff biographies and other information about your business. They also often include the ability to publish testimonials and FAQ pages that are useful in creating and maintaining positive relationships with customers. Content management systems also allow you to easily make changes to all of the main portions of your website, like the home page or staff bio pages, while at the same time making it more convenient to update product listings and pricing.

Storing your business’s white papers online using a content management system is as simple as uploading them and posting them on a page for your viewers to retrieve. Sharing documents In a single site also means that there is less repetition of effort in getting information to people in the first place.

Most businesses that have an online presence want a simple service that is able to run itself to some degree, but still creates a vibrant, up-to-date website. Content management systems offer a simple and effective answer to meet that need. Why continue to struggle with digging through pages of code, or hiring a webmaster to make changes to your site when you could just click a button and update the site in an instant? If you know how to use an e-mail service like Hotmail, then you will be able to easily operate a content management system to keep your online presence at its best!

Why do companies need a professional custom designed site?

• To project a successful and competent company that clients can rely on
• To stand above and beyond their competition
• To have a high quality representation of their company online
• To increase sales gained from reaching the large internet market
• To enhance customer service levels
• To level the playing field for smaller companies trying to compete against larger enterprises

When it comes to websites, looks do matter, that is why it’s important to make every second count by having a well thought out professional design!